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Let’s be real for a second: many people don’t like mayonnaise. Some prefer Miracle Whip, and some just like a plain, dry sandwich (judgement-free zone here). But regardless of your stance on condiments, you might find it interesting that a Super Bowl LVIII commercial , which costs roughly $7 million for 30 seconds of airtime, can have all the right ingredients and still result in a bland sandwich. I’m talking about the Hellmann’s Mayo  commercial featuring Kate McKinnon and t

Anyone can buy a nice camera. Seriously. You can go to Best Buy right now, pick up a Sony Alpha, put it in "Auto" mode, and get a decent image. So , why do clients hire Splendor Media ? Why do I have a career in this? It isn't because I use RED and Canon R5C's or expensive lights. It’s because over the last four years, I’ve honed specific strengths that turn "footage" into "stories." Whether I’m shooting a product ad for a specific brand or a travel video, these are the thre

If there is one thing I learned quickly in my first year of videography, it's that talent and potential mean nothing without organization . I used to run-and-gun every shoot. I would show up, film whatever looked cool, dump the footage into a chaotic folder on my desktop, and then spend hours crying in front of Adobe Premiere Pro trying to make a story out of nothing. It was exhausting. Don't do that! If you're doing that now, stop it! (I say in a somewhat joking manner) Over

Failure will strike. It 's inevitable, especially in video work. You are going to fail. It may be hard to hear, but it needs to be heard. You may think, "I'll just learn everything there is to know about videography before I take a serious client, and then everything will go perfectly!"  I wish this were the case, but it's not. I have had plenty of projects where things didn't go my way. One specific failure happened when I was about a year and a half into my video career. N

Hi, my name is Blake , and I’m a professional videographer. I’ve been in the space for about four years, creating content for Utah-based companies like Tranont , Pure Health and Wellness Clinic , and Klout Brands . Throughout my time in the videography industry, I have always been asked one specific question, especially by beginners: "What video editor should I learn first?" When creating content for professional brands, you need intuitive editing software that has robust too

Do you feel like you're stuck in a creative rut? Are you frustrated with the pre-production process, struggling to find the right music, or just can't seem to find a good story to shoot? If you are nodding your head, you need to check out Sam Kolder's video, "How I've Grown as a Creator/Human." Full creative rights and credit go to Sam Kolder. The use of this video in the blog is purely for educational purposes and to share this video with others. This isn't just a tech revie

Answering your top questions about videography, content creation, and the unique, experience-driven insights you'll find here at Splendor Media. Q1: As a beginner, what editing software should I learn first: Adobe Premiere Pro or DaVinci Resolve? This is one of the biggest questions I get, and the short answer is DaVinci Resolve . While I use Premiere Pro and After Effects professionally (and I’ll teach them here!), Resolve offers an incredible free version that is powerful e

You have a story to tell, a piece of content to create. What is the next step? Before you can hit 'record,' ensure you have the right tools for the job. And let me be clear: this does not  mean you need the most expensive gear on the market. If you are willing to spend a little money, you can buy a very decent camera and lenses. However, you can also achieve fantastic, professional results by simply using your phone and ensuring your basic lighting is correct. Throughout this